The Blog
BrandAlley Site Redesign
BrandAlley full website redesign focusing on mobile first. One of the main consideration was in creating a more efficient single step payment portal. All images were re-assessed for load time which also helped increase conversion rates.
Vogue Brasil
RG Vogue is the ‘Tatler’ of Brasil; people, parties, culture and fashion. My consultancy as Design Director spanned more than four years and across more than 50 issues which included 2 full re-designs.
Watches of Switzerland
Ideation, design and art direction across several biannual issues of Calibre Magazine for Watches of Switzerland. Full production and budget management including paper specification and post production.
Sage
Creative development for a suite of images, films and business builder collateral specifically highlighting user requirements. Working with local businesses to produce content that told a personal story on how they use their software and hardware in their businesses.
Full production including story-boarding and locations ahead of filming and shooting, through to directing and creating content on the shoot days, followed by editing, grading, retouching and delivering multi-assets to work across digital, OOH and printed scenarios.
Estée Lauder
Animations for UK specific social audience in the buildup to Christmas. The animations were complex in part and involved filming certain aspects of the movements along with stop-frame animation. The results were received well and acquired the highest viewing since the Victoria Beckham collaboration the previous September. This was a great success for Estée Lauder with almost 3K unique views within 4 days of going live.
BrandAlley Creative
Continuity for the brand is important. Being known as a ‘house of brands’ it is more difficult to maintain a brand identity. Therefore, production of seasonal campaigns needed to work harder across all scenarios from press ads through to 4 sheets and social assets to affiliate engagement whilst still maintaining a ‘brand identity’.
School Website
Bespoke website design, photography and branding for this primary school. The site needed modernising with a focus on mobile users and the ability for each year group to have their own newsworthy sections along with the facility to create weekly email newsletters.
NHS
NHS Camden wanted to celebrate 125 years of patient care in one of their locations and asked for creative concepts based on the staff, community and the award winning architecture at the heart of it. Plans, photographs, overlays and bold graphics and colours were used to emphasise the energy around the centre along with personal quotes and writings from all the staff members. The result was a soft matt finished cover with foil block flouro belly band and heavy tracing paper inlays within the book. An additional project was a specific book printed for one of the doctors, Dr. Roy MacGregor.
Jaeger
Art direction for Jaeger seasonal lookbooks. The scope of work ranged from concepts and mood boards, design and art direction though to specifying paper and finishing techniques.
Logos & Monograms
Logo designs for client to use across print, digital and social iconography.